A flagship identity for high school youth.
After accepting a Director of Christian Education position in Columbus, Indiana, my brother came to me to design an identity for his new youth program. He wanted a system that would really stand out as an energetic, bold and youthful one; while at the same time, coming across as immediately Christian. He also needed a flexible system in order to add multiple sub-brands for various programs all underneath the flagship identity. The dual mountain mark is the cornerstone of the identity; representing the support the church has for these youth as they 'venture' out through high school, never alone on the journey.
- Identity Design